About a month ago, we put up a billboard in downtown Chicago. The goal here is to poke fun at the high unemployment rate in Chicago. Turns out, this advertisement with Bree Olson became an incredible talking point. This billboard became a gigantic story in Chicago.
Not only was it the lead story on Fox News for Valentine’s Day, it aired on news shows in Chicago for days. Beyond Chicago, this billboard made it to WPIX in New York City, and even aired in England. Ah, the power of a good b**w job.
Every major newspaper in Chicago ran this story in print and/or online.
You even have the mayor of Chicago commenting on the billboard in favorable light:
Several radio talk shows even made mentioned to the ‘job’ billboard in Chicago
Facebook comments, Twitter reactions, Reddit comments were just insane.
All that from one billboard really? The fascinating part about the board is this – you have a pretty even split of people for it and people against it. Every single person knows someone that would love the design, and you also know someone that simply hates it. Kinda like how our brand ArrangementFinders.com sits out there in the marketplace. You either swear by the brand, or swearing at the brand.
The Arrangement Finders Chicago billboard has definitely taken on a life of its own. Sadly, this board was forced down within one week of it being up. The reason for the take down… ah, you’ll never get a straight answer on that will you! ArrangementFinders.com didn’t take it down, the billboard company said they had no intention of taking it down. So where’s the truth?
Three weeks later we got this exact billboard back up in a different area of Chicago: http://www.dnainfo.com/chicago/20130312/avondale/racy-billboard-reappears-avondale. Presently it’s been up for one week at it’s new location, we have our fingers crossed that it will still stay up.
With Spring Break upon us, it’s time for our next campaign. Oh it’s looking like a really good one! Stay tuned.